Marketing Specialist
The Marketing Specialist will be responsible for designing, creating, and implementing marketing programs to support the growth of company products and services. Additionally, the ideal candidate will assist with strategy development for targeted marketing campaigns and is responsible for data analysis, list generation and follow up to marketing campaigns. Candidate should also have extensive marketing experience and judgment to plan and accomplish goals.
In addition to reporting to the Director of Marketing, you will work with the Marketing team to develop campaigns and ensure that all marketing and sales tools conform to corporate standards for tone and message.
Key Linkages
- Marketing Team
- Sales Teams – Direct and OEM
- Product Managers
- Engineering Staff
Principal Duties and Responsibilities
- Responsible for working with the Director of Marketing and the Product Management Team to develop and deliver product message and targeted direct mail campaigns
- Communicate with sales prospects via phone and email
- Assists Product Managers to identify targeted customer base and campaign requirements
- Identifies opportunities to educate audiences on appropriate product messages including product positioning and features
- Collaborates with Sales Managers to ensure Sales messages are consistent with product positioning and messaging
- Assists with the organization, development and delivery of product-related marketing to appropriate audiences
Qualifications
- Bachelors Degree in Communication, Marketing or Business
- 1-5 years in corporate marketing – database marketing experience highly desired
- Experience working effectively in cross-functional teams, including remote resources and consultants
- Strong communication skills, both written and verbal
- Online marketing experience with Customer Relationship Management software
- Working knowledge of online reporting and analysis tools (e.g. Google Analytics, Ad Words)
- Proven individual contributor and collaborator/team player
- Able to manage multiple priorities effectively
- Experience working in a fast-paced environment
- Good problem solver
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